Senior/Lead Product Designer, Jakarta, Indonesia
I make complex products easy to use.
I design B2B platforms, data tools and mobile apps. I start with the people who use them, and I stay with the team until the product ships.
Drag the edge of the frame to resize it
Selected work
Selected work.
My case studies. Drag to explore, click to read.
Teams I've worked with
About
I start with the problem.
I have designed B2B and B2C products for more than ten years, for teams in Southeast Asia and the Middle East. Consulting taught me to start with the decision someone has to make and the facts behind it. The screens come after that.
Day to day, I do product design, user research, usability testing and product management.
Interfaces for 3D maps and live sensor data: what the camera shows, which layers you see, and how you move from a whole city down to one building.
B2B web platforms and mobile apps, from the first sketch and rough prototype to the screens that ship.
I talk to the people who use the product and test with them, often in more than one country. At Workmate, three rounds of tests in Indonesia changed the final design.
Deciding what to build first, and making sure everyone uses the same words. At Stemly, we wrote a glossary so a term meant the same thing to everyone.
Charts, tables and flows for machine learning tools, so people can act on the numbers, not just read them.
Process
How I work.
Big project or small, this is roughly how it goes.
- Step 101
Discover
Find out how the work really happens: who does it, what they decide and what data they have. I talk to the people who use the product every day.
- Step 202
Structure
Start with the answer, then back it up. Group what we learned so nothing overlaps and nothing gets missed.
- Step 303
Explore
Try two or three different directions early, with real data, before we pick one.
- Step 404
Specify
Build it in Figma on design tokens, and write specs that cover props, states, variants and accessibility.
- Step 505
Hand off and learn
Stay close to engineering through build and QA, then check what changed after launch.
Contact
Leave me a note.
Write to me about a role, a project, or a question about my work.