Senior/Lead Product Designer · Jakarta

Complex products, made simple.

I design digital products, from the first rough idea all the way to launch.

See my work Get in touch

How a screen comes apart into its design layers

01The interface
02Layout baseline
03Component layout
04Design tokens
05Collaboration

The interface01 / 05

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Selected work.

Case StudiesA closer look at each project.

ariantisilvia / work / StemlySPM

DesignResearchSpecsResult

SilviaForecast accuracy is up 22%.

PMClients use this view every day now.

01 · The problemAn old enterprise tool that was slow to change and hard to make decisions with.
02 · What I didI redesigned the platform and its data views, and tested the changes with clients as we went.
03 · What changed more accurate forecasts, and fewer clicks.

Fig. 01 · Stemly · Supply chain forecasting · Singapore, 2021Read the case study →

ariantisilvia / work / WorkmateSEN

DesignResearchSpecsResult

SilviaPick the shift, then clock in.

EngineerTimesheet errors are down 25%.

01 · The problemWorkers with overlapping shifts could not tell the app which shift they were starting.
02 · What I didI added a shift picker to clock-in, and we tested it in three rounds of prototypes.
03 · What changed fewer timesheet errors.

Fig. 02 · Workmate · Workforce app · Singapore, 2018Read the case study →

How I work.

Discover · Structure · Explore · Specify · Hand offBig project or small, this is roughly how it goes.

“I export it to Excel first.”“Which number do I trust?”“Too many clicks.”
01Discover
Find out how the work really happens: who does it, what they decide and what data they have. I talk to the people who use the product every day.
02Structure
Map out the flow and the order of steps, so the experience makes sense from start to finish.
ABC
03Explore
Explore a few directions early, using real data, before choosing one.
Save changes2410
04Specify
Turn the chosen direction into a clear, detailed design that the team can build from.
const button = {
radius: "8px",
fill: tokens.ink,
};
05Hand off and learn
Work closely with engineering until launch, then learn from how people use it.

Fig. 03 · The process, one step per row

About me.

BackgroundDesigning B2B and B2C products since 2011.

I have designed B2B and B2C products since 2011, for teams in Southeast Asia and the Middle East. Consulting taught me to always ask what people are trying to decide, and what they need to know to decide it.

My work covers product design, user research, usability testing, product management, design systems, accessibility, and more.