Senior/Lead Product Designer · Jakarta, Indonesia

Complex software made intuitive, designed to delight.

My design aims to reduce cognitive load, allowing every user to work at their best.

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Selected work

Case StudiesA closer look at each project

ariantisilvia / work / StemlySPM

DesignResearchSpecsResult

SilviaForecast accuracy is up 22%.

PMClients use this view every day now.

01 · The problemAn old enterprise tool that was slow to change and hard to make decisions with.
02 · What I didI redesigned the platform and its data views, and tested the changes with clients as we went.
03 · What changed more accurate forecasts, and fewer clicks.

Fig. 01 · Stemly · Supply chain forecasting · Singapore, 2021Read the case study →

ariantisilvia / work / WorkmateSEN

DesignResearchSpecsResult

SilviaPick the shift, then clock in.

EngineerTimesheet errors are down 25%.

01 · The problemWorkers with overlapping shifts could not tell the app which shift they were starting.
02 · What I didI added a shift picker to clock-in, and we tested it in three rounds of prototypes.
03 · What changed fewer timesheet errors.

Fig. 02 · Workmate · Workforce app · Singapore, 2018Read the case study →

Latest on Dribbble

DribbbleLatest shots from my Dribbble

Mobile Apps Design Showreel - ShortMobile

Dashboard for Stemly - Demand Planning & Forecasting PlatformWeb app

Augmented Reality Mobile App for EV BikeAR, mobile

Thailand's Biggest e-Commerce PlatformB2B commerce

Digital Twin as a Service (DTaaS) - Middle East Use CaseDigital twin

Opens on dribbble.comSee all on Dribbble →

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How I work

Big project or small, this is roughly how it goes

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Find out how the work really happens: who does it, what they decide and what data they have. I talk to the people who use the product every day.

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About me

BackgroundDesigning B2B and B2C products since 2011

I have designed B2B and B2C products since 2011, for teams in Southeast Asia and the Middle East. Consulting taught me to always ask what people are trying to decide, and what they need to know to decide it.

My work covers product design, user research, usability testing, product management, design systems, accessibility, and more.