engageRocket
Project type
- Product Design
Company stage
Early Stage
Industry
Human Resources
Platform
Web
Location
Singapore
Intro
Implementing “The Lattice of Value” to Increase Customer’s Adoption
Case study
Recognizing the need for timely and relevant information for managers and leaders, EngageRocket set out to transform the way companies engage with their employees
Problem
Most of the feedback (from CHROs) says that they still need to handhold managers to formulate action plans because managers find it hard to interpret the insights from the dashboard. At this stage, the manager’s dashboard is pretty much similar to what CHROs will see, with all of that complex information.
The Goal
To optimize the manager’s experience in a way that the dashboard is user-friendly and easy for managers to use, in order to make it more valuable for them and increase the likelihood of using this dashboard and increase the adoption.
Challenges
The UX Researcher has interviewed a few customers, but only with CHROs (as the VP of Product & People Science requested). Thus most of my findings are coming from CHROs, and I can only form a validated CHROs persona. At the time when I worked on this project, I don’t have a Manager persona yet.
Method
The teammates have very limited time, so I can only ask for their 30-minutes each day fro Monday, Tuesday, and Wednesday to contribute to the design sprint. With limited data and time on my end, I decided to go back to my findings, frame the right problem statements throughout the journey, and find some opportunity areas. Eventually, I use this map to start my following process, Design Sprint.
Result
Since I were still in an ongoing testing process when this project was taken, I immediately apply that feedback to my prototype. I also connected the other non-customer participants to the Sales team since they showed interest in my concept.